Johnnie Walker continues to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers.
Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.
The Debutante Ball merged traditional elements of a debutante event with the vibrant spirit of Mardi Gras, resulting in a fabulous collision of old-world charm and new queer identity. By subverting expectations and embracing individuality, Johnnie Walker invited everyone to take their first steps towards Mardi Gras with confidence and pride.
The event was supported by a launch across OOH, online film, activation, and social, with PR led by Publicis Groupe stablemate, Herd MSL.
Visit here to meet the debutantes and icons of Mardi Gras who came together to celebrate at the ball.
