Michael Rebelo, CEO of Publicis Groupe ANZ, Mim Haysom, Executive General Manager, Brand and Marketing at Suncorp Group and Rajeev Sathyesh, Brand and Business Development Director for APAC at Heineken, sat down with Campaign Asia-Pacific to discuss how working with the Groupe and embracing connected creativity has empowered transformation and growth for their businesses.
Michael Rebelo, CEO of Publicis Groupe ANZ, said: “In today’s landscape, you need to have a more connected and integrated approach to brand and customer experience in order to unlock new, and more importantly, consistent forms of competitive advantage…It’s how you are looking at your customer in the most holistic sense possible and activating the data behind that. It’s also a natural evolution of what clients have always come to us for — communication solutions.”
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