Publicis Groupe ANZ Chief Creative Officer Dave Bowman sat down with Neil Griffiths for Mumbrellacast to reflect on his professional journey so far, what drew him back to adland and the opportunities that could arise from AI. He also talks about how the triumvirate of Imogen Hewitt, Maurice Riley and Dave are collaborating across data, media and creative to supercharge the Connected Platform model.
"The opportunity creatively is to blend things across the company. Because we've got some very strong individual brands that have their own philosophies and their own place in market…And for me, where it gets interesting is when you start stitching those together and…effectively building a different model within that stable to do interesting work," said Dave.
Listen in full here.
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