There's no doubt that the notion of mateship has a special meaning in Australia. However, the 2024 Good Study from Leo Burnett, Zenith and UTS Business School has found that the younger generation is less inclined to help out a stranger if they disagree with their point of view. Catherine King, Chief Strategy Officer at Leo Burnett Australia, explores some of the key findings of The Good Study in The Growth Agenda.
"This chasm is significant and surprising. Despite the prevailing narrative of openness and inclusivity, are young Australians less tolerant and more polarised?
"When looking for clues to understand this pattern, the wider culture surrounding and influencing our youth can help."
"The culture surrounding Australian young people has become increasingly atomised and self-referencing.
However, there is a hopeful silver lining. The study reveals that efforts to create social togetherness have jumped significantly, increasing 39 per cent over the last two years to represent 73 per cent of Australians."
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