In this powerful piece published in The Australian's Growth Agenda, Publicis Groupe ANZ CEO and Deputy Chair of the Advertising Council of Australia, Michael Rebelo, puts forward the strong case for the ACA's new accreditation program.
As Rebelo writes: "It will inspire a new era of trust, accountability, integrity, and respect for our industry as a whole. It is a commitment to creating a culture of world-class professionalism, allowing us to attract and retain the best talent and business partners – ultimately building a more diverse and sustainable future."
Read his full column here.