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Advertising head says AI will mean amazing creative

On a recent visit to New Zealand, Publicis Groupe ANZ's newly-appointed Chief Creative Officer Dave Bowman sat down with the National Business Review to talk about the impact of Generative AI on the future of creativity and marketing.

In this video interview, Dave speaks about the opportunities for marketers looking to achieve personalisation at 'impossible' scale, why there will always be a role for creatives, and how Australia and New Zealand's 'get in there and do it attitude' could see the two countries perfectly placed to lead in the experimentation of AI and creativity.

Read the full interview here.


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