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People, passion and ‘play’ are key to great ideas

In this thought-provoking opinion piece published by The Australian, Publicis Groupe Chief Creative Officer Dave Bowman reflects on the need for play to inspire creativity and how important it is for the industry to foster spaces that allow for and promote playfulness.

"We just need to help set people up in the right way to play well with each other. In our industry that means less ego, less hierarchy, less politics and a shared intention of where we’re headed," says Bowman.

Read his full op-ed here.


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