"Creativity Matters More Than Ever!" Saatchi & Saatchi CEO Patrick Rowe on B&T TV

Saatchi & Saatchi CEO Patrick Rowe, Group Account Director Claire Thompson, Digital Production Director Danny Marston and Strategic Planner Adelaide Day-Collett sat down with B&T TV recently to talk all things creativity.

In his first interview as CEO, Rowe shares his plans for the agency and explains why creativity is more important than ever in the face of shortening attention spans and fragmented media landscapes.

Watch the video interview here.